Description: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Price: 119 AUD
Location: Hillsdale, NSW
End Time: 2025-02-09T00:03:15.000Z
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EAN: 9780367188528
UPC: 9780367188528
ISBN: 9780367188528
MPN: N/A
Book Title: Pitch, Tweet, or Engage on the Street: How to Prac
Item Length: 22.9 cm
Number of Pages: 430 Pages
Publication Name: Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
Language: English
Publisher: Taylor & Francis Ltd
Item Height: 229 mm
Subject: Marketing, Business
Publication Year: 2020
Type: Textbook
Item Weight: 626 g
Author: Kara Alaimo
Item Width: 152 mm
Format: Paperback
