Description: Entrepreneurship and Innovation : Theory, Practice and Context, Hardcover by Mazzarol, Tim; Reboud, Sophie, ISBN 9811394113, ISBN-13 9789811394119, Brand New, Free shipping in the US
This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. Th is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).
As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, th provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
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Edition: 4
Book Title: Entrepreneurship and Innovation : Theory, Practice and Context
Number of Pages: Xxvi, 509 Pages
Language: English
Publisher: Springer
Topic: Entrepreneurship, Economics / General, Management, Strategic Planning
Publication Year: 2019
Illustrator: Yes
Genre: Business & Economics
Item Weight: 34 Oz
Item Length: 9.3 in
Author: Timothy William Mazzarol, Sophie Reboud
Item Width: 6.1 in
Book Series: Springer Texts in Business and Economics Ser.
Format: Hardcover