Description: Crisis Communications : A Cas Approach, Paperback by Fearn-Banks, Kathleen, ISBN 1138688975, ISBN-13 9781138688971, Brand New, Free shipping in the US
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Price: 63.84 USD
Location: Jessup, Maryland
End Time: 2025-01-21T07:56:56.000Z
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Book Title: Crisis Communications : A Casebook Approach
Number of Pages: 108 Pages
Publication Name: Student Workbook to Accompany Crisis Communications : a Casebook Approach
Language: English
Publisher: Routledge
Publication Year: 2016
Item Height: 0 in
Subject: Communication Studies, Public Relations, Decision-Making & Problem Solving, Advertising & Promotion
Item Weight: 10.4 Oz
Type: Textbook
Author: Kathleen Fearn_Banks, Kathleen Fearn-Banks
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 0.4 in
Item Width: 0 in
Format: Trade Paperback
