Description: Borden Dairy Company is an American dairy processor and distributor headquartered in Dallas, Texas. Established in 2009, the company is a successor to the original Borden Company established in 1857 by Gail Borden. The company is a former subsidiary of Dean Foods. On January 5, 2020, Borden Dairy Company filed for bankruptcy. "Despite our numerous achievements during the past 18 months, the company continues to be impacted by the rising cost of raw milk and market challenges facing the dairy industry," said CEO Tony Sarsam in a statement. Borden's filing says the company plans to stay in business during the bankruptcy process. Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy. Named one of the Top 10 Advertising Icons of the [20th] Century by Ad Age in 2000, Elsie the Cow has been among the most recognizable product logos in the United States and Canada. This Photochromatic postcard is in good condition.
Price: 8.5 USD
Location: Brooklyn, New York
End Time: 2024-09-02T02:00:23.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Unit of Sale: Single Unit
Type: Printed (Lithograph)
Era: Photochrome (1939-Now)
Size: Standard (5.5 x 3.5 in)
Theme: Advertising, Animals, Cow, Borden Dairy Company, Dairy, Milk
Material: Paper
Features: Panoramic
Original/Licensed Reprint: Original
Country/Region of Manufacture: United States
Postage Condition: Unposted
Brand/Publisher: Unbranded
Subject: Elsie the Cow
